Guidelines When It Comes to White Hot Video Marketing
According to Cisco, you should know that video content usually makes up a whopping 82% of web traffic. It tends to sound like a bold prediction it is not as far-fetched as you might think. You will realize that in 2006 the same report found that video content already made up 73% of all traffic. If you are looking for a fresh way to capture your audience attention, know that utilizing video is a must. A well-executed video usually leads to increased traffic, boosting sales and an overall increase in brand awareness. Below are some guidelines for making great promotional videos that your audience will end up loving.
You ought to know that it isn’t enough for someone to know that audience love video content. For you to capitalize on the power of promotional videos you should fast understand why you audience prefer it to other forms of content. A company highlighted some of the biggest reasons as to why we do so. Through the video, people focus on the use of market and it is brings up some interesting points about why and audience usually prefers watching a video over reading a blog post or listening to a podcast. When it comes to video content, It tends to be faster and easier to consume, and the best thing is that it is also shareable and it endears the creator to the audience.
Another thing that you need to do is grab your audience attention from the get-go. In many ways ensuring that you create a great piece of video content is more like creating any other great type of content. For instance you need to know that every type of content needs a hook that immediately draws your audience in. Someone usually has few seconds to convince your viewer that your content is worth your time, therefore, you should use your intro wisely. Your hook tends to consist of two components mainly your personal introduction and your value proposition. Your personal introduction is known to establish who you are and why you are a credible source information. This is essential for great video marketing and in order to gain an audience trusts you have to ensure that you show them why they can believe you. Value proposition tends to be a lot more easier because it is in this section that your audience will be able to gain from watching your video. Keep in mind that a promotional video is usually not all about sales and sometimes educating the audience is reason enough.